Ruth Bridger, the VP of Marketing at Xorcom, was a recent guest on the TechnologyAdvice Expert Interview Series. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders.
Below are the three biggest takeaways from the conversation.
- Security and convenience are top-of-mind in unified communications.
Security is big just because you can incur so much loss if your IP-PBX is not protected. But I don’t like to only talk about the negative side of VoIP communications. On the positive side, systems are getting more and more sophisticated, and this is great.
On the subject of unified communications, you have Wi-Fi, you have smartphones that you can set up as extensions in your phone system, so that you can get the best use out of any communications device by connecting it to one system, even remotely. You’ll have access to all of your contacts. You’ll be able to make and receive phone calls at the preferred rates that you get from your system by going over the Internet when possible.
The move towards convenience, towards integration of all the ways that you want to communicate in one specific system, no matter where you are, it’s just a great headache reliever. And for employees, the actual users — it’s so cool.
- What’s important in a communication system can vary from industry to industry, but the flexibility of new technology helps address these needs quickly.
What business can exist without a phone system? It just can’t be – your customers and employees count on being able to communicate with each other by phone, even during off-hours (by leaving voicemail). If you’re a travel agency, you have very specific concerns that relate to the way you do business. If you’re a hotel, or a bank, or a school district you’ve got a different list of criteria. What’s important for you in your phone system varies from industry to industry.
Now, what’s interesting is that when you have something like a VoIP system, and it has unified communications, it can address the concerns of each and every industry.
But again, it’s a question of, “What do I activate on my system? Do I need the smartphone integration, or is that something that I want to block?” It’s just pure flexibility. It’s the same system, but when you implement it at a customer site, you choose which features you want to activate. This is one of the most obvious benefits of Voice over IP. The Xorcom system takes this flexibility one step further — there are no per-user license fees. So you can have this endless functionality without incurring additional costs. You can setup unlimited Interactive Voice Response and you can have unlimited numbers of extensions of queues and call routes that you set up in the system.
- ITEXPO is the place to be.
We are veterans of ITEXPO. Xorcom has been a supporter and an exhibitor at these events for a long time. It is so valuable to have face time with everyone in our field. Not only do you find potential customers, but your partners and existing customers come by the booth and chat and find out what’s going on in the industry. They always have great keynote speakers.
Since we sell through a worldwide channel of master distributors and re-sellers we’re always looking for additional partners to promote our products in their local regions. This year ITEXPO is co-located with the ChannelVision Expo. So for us, that’s a great resource we want to tap into. We want to see if there are any channel partners that would like to hook up with us and promote Xorcom in their areas.